Data Privacy
Privacy policy
Preamble
With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to as "data") we process, for what purposes and to what extent. The Privacy Policy applies to all processing of personal data carried out by us, both in the context of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as the "Online Offer").
The terms used are not gender-specific.
Last updated: 5 February 2025
Outline
Preamble
Person in charge
Overview of processing
Relevant legal bases
Safety measures
Transfer of personal data
International data transfers
General information on data storage and deletion
Rights of data subjects
Business services
Business Processes and Procedures
Provision of the online offer and web hosting
Contact and request management
Presence in social networks (social media)
Modification and updating
Definitions
Person in charge
Manfred HerrlerAm Kiefernschlag 1D - 91126 Schwabach
E-mail address: info@androlite.de
Phone: +49 9122 87 57 - 260
Imprint: androlite.de/impressum
Overview of processing
The following overview summarises the types of data processed and the purposes of their processing, and refers to the data subjects.
Types of data processed
Inventory data.
Payment.
Contact details.
Content Data.
Contract.
Usage.
Meta, communication and procedural data.
Log.
Credit data.
Categories of data subjects
Service recipients and clients.
Employees.
Interested parties.
Communication.
User.
Business and contractual partners.
Third Persons.
Purposes of processing
Provision of contractual services and fulfilment of contractual obligations.
Communication.
Security Measures.
Office and organizational procedures.
Organisational and administrative procedures.
Feedback.
Marketing.
Provision of our online offer and user-friendliness.
Assessment of creditworthiness and creditworthiness.
Information technology infrastructure.
Financial and payment management.
Public relations.
Sales promotion.
Business processes and business procedures.
Relevant legal bases
Relevant legal bases under the GDPR: Below you will find an overview of the legal bases of the GDPR on the basis of which we process personal data. Please note that in addition to the regulations of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. Furthermore, if more specific legal bases are relevant in individual cases, we will inform you of these in the privacy policy.
Performance of a contract and pre-contractual requests (Art. 6 para. 1 sentence 1 lit. b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures taken at the request of the data subject.
Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR) - The processing is necessary for compliance with a legal obligation to which the controller is subject.
Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR) - the processing is necessary for the purposes of the legitimate interests pursued by the controller or a third party, provided that the interests, fundamental rights and freedoms of the data subject which require the protection of personal data are not overridden.
National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national regulations on data protection apply in Germany. These include, in particular, the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). In particular, the BDSG contains special provisions on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases, including profiling. In addition, state data protection laws of the individual federal states can be applied.
Safety measures
In accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing, as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, we take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk.
Measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data, as well as access, input, disclosure, availability and separation. We have also put in place procedures to ensure that the rights of data subjects are exercised, that data is deleted and that data is compromised. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and processes in accordance with the principle of data protection, through technical design and through data protection-friendly default settings.
Securing online connections with TLS/SSL encryption technology (HTTPS): In order to protect the data of users transmitted via our online services from unauthorized access, we rely on TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), which protects the data from unauthorized access. TLS, as the evolved and more secure version of SSL, ensures that all data transfers meet the highest security standards. If a website is secured by an SSL/TLS certificate, this is signaled by the display of HTTPS in the URL. This serves as an indicator for users that their data is being transmitted securely and encrypted.
Transfer of personal data
As part of our processing of personal data, it may be transmitted to or disclosed to other bodies, companies, legally independent organisational units or persons. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.
Data transfers within the organization: We may transfer personal information to or provide access to other departments or entities within our organization. If the data is passed on for administrative purposes, it is based on our legitimate business and business interests or if it is necessary for the fulfilment of our contractual obligations or if the consent of the data subjects or a legal permission has been obtained.
International data transfers
Data processing in third countries: If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or if the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies, this will only take place in accordance with the legal requirements. If the level of data protection in the third country has been recognised by means of an adequacy decision (Art. 45 GDPR), this serves as the basis for the data transfer. Otherwise, data transfers only take place if the level of data protection is otherwise ensured, in particular by means of standard contractual clauses (Art. 46 para. 2 lit. c) GDPR), explicit consent or in the case of contractual or legally required transfer (Art. 49 para. 1 GDPR). In addition, we will inform you of the basis of the third-country transfer for the individual providers from the third country, with the adequacy decisions taking precedence as the basis. Information on third-country transfers and existing adequacy decisions can be found in the EU Commission's information service: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de. As part of the so-called "Data Privacy Framework" (DPF), the EU Commission has also recognized the level of data protection as secure for certain companies from the USA as part of the adequacy decision of 10.07.2023. The list of certified companies as well as further information about the DPF can be found on the website of the U.S. Department of Commerce at https://www.dataprivacyframework.gov/. As part of the data protection notice, we will inform you which service providers we use are certified under the Data Privacy Framework.
General information on data storage and deletion
We delete personal data that we process in accordance with the law, as soon as the underlying consents are withdrawn or there are no other legal grounds for the processing. This applies to cases in which the original purpose of processing no longer applies or the data is no longer needed. Exceptions to this regulation exist if legal obligations or special interests require longer storage or archiving of the data.
In particular, data that must be retained for commercial or tax reasons, or the storage of which is necessary for legal prosecution or to protect the rights of other natural or legal persons, must be archived accordingly.
Our Privacy Notice contains additional information on the retention and deletion of data that applies specifically to certain processing operations.
If there is more information about the retention period or deletion periods of a date, the longest period is always decisive.
If a time limit does not expressly begin on a specific date and is at least one year, it shall automatically start at the end of the calendar year in which the event triggering the time limit occurred. In the case of ongoing contractual relationships in the context of which data is stored, the event triggering the deadline is the time when the termination or other termination of the legal relationship takes effect.
We process data that is no longer stored for the originally intended purpose, but due to legal requirements or other reasons, exclusively for the reasons that justify its storage.
Further information on processing processes, procedures and services:
Retention and deletion of data: The following general deadlines apply to retention and archiving under German law:
10 years - retention period for books and records, annual financial statements, inventories, management reports, opening balance sheet as well as the work instructions and other organisational documents required for their understanding (sec. 147 para. 1 no. 1 in conjunction with para. 3 AO, sec. 14b para. 1 UStG, sec. 257 para. 1 no. 1 in conjunction with para. 4 HGB).
8 years - accounting documents, such as invoices and cost receipts (§ 147 para. 1 no. 4 and 4a in conjunction with para. 3 sentence 1 AO and § 257 para. 1 no. 4 in conjunction with para. 4 HGB).
6 years - Other business documents: received commercial or business letters, reproductions of the sent commercial or business letters, other documents insofar as they are important for taxation, e.g. hourly wage slips, company accounting sheets, calculation documents, price labels, but also payroll documents, insofar as they are not already accounting documents and cash strips (§ 147 para. 1 no. 2, 3, 5 in conjunction with para. 3 AO, § 257 para. 1 no. 2 and 3 in conjunction with para. 4 HGB).
3 years - Data necessary to consider potential warranty and indemnity claims or similar contractual claims and rights, as well as to process related requests, based on previous business experience and common industry practices, will be retained for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).
Rights of data subjects
Rights of data subjects under the GDPR: As data subjects, you have various rights under the GDPR, which result in particular from Art. 15 to 21 GDPR:
Right to object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you that is carried out on the basis of Art. 6 (1) (e) or (f) GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed for the purpose of direct marketing, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such advertising; this also applies to profiling, insofar as it is related to such direct advertising.
Right to withdraw consent: You have the right to revoke consent at any time.
Right of access: You have the right to request confirmation as to whether the data in question is being processed and to access this data, as well as to obtain further information and a copy of the data in accordance with the legal requirements.
Right to rectification: In accordance with the legal requirements, you have the right to request the completion of the data concerning you or the correction of the inaccurate data concerning you.
Right to erasure and restriction of processing: In accordance with the legal requirements, you have the right to demand that data concerning you be deleted immediately, or alternatively to demand a restriction of the processing of the data in accordance with the legal requirements.
Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, commonly used and machine-readable format in accordance with the legal requirements, or to request that it be transmitted to another controller.
Complaint to supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement, if you believe that the processing of personal data concerning you violates the requirements of the GDPR.
Business services
We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners"), in the context of contractual and comparable legal relationships as well as related measures and with regard to communication with the contractual partners (or pre-contractually), for example to answer inquiries.
We use this data to fulfil our contractual obligations. These include, in particular, the obligations to provide the agreed services, any updating obligations and remedy in the event of warranty and other service disruptions. In addition, we use the data to protect our rights and for the purpose of the administrative tasks associated with these obligations as well as the company organization. In addition, we process the data on the basis of our legitimate interests both in proper and business management and in security measures to protect our contractual partners and our business operations from misuse, endangerment of their data, secrets, information and rights (e.g. for the involvement of telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the scope of applicable law, we only pass on the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or for the fulfilment of legal obligations. The contractual partners are informed about other forms of processing, such as for marketing purposes, within the framework of this data protection declaration.
We inform the contractual partners of which data is required for the aforementioned purposes before or as part of the data collection, e.g. in online forms, by means of special marking (e.g. colours) or symbols (e.g. asterisks or similar), or personally.
We delete the data after the expiry of statutory warranty and comparable obligations, i.e. generally after four years, unless the data is stored in a customer account, e.g. as long as it must be retained for legal reasons of archiving (e.g. for tax purposes, usually ten years). We delete data that has been disclosed to us by the contractual partner in the context of an order in accordance with the specifications and in principle after the end of the order.
Types of data processed: inventory data (e.g. full name, residential address, contact information, customer number, etc.); Payment data (e.g. bank details, invoices, payment history); Contact details (e.g. postal and email addresses or telephone numbers). Contract data (e.g. subject matter of the contract, term, customer category).
Data subjects: recipients and clients; Interested parties. Business and contractual partners.
Purposes of processing: Provision of contractual services and fulfilment of contractual obligations; Communication; Office and organizational procedures; Organisational and administrative procedures. Business processes and business procedures.
Retention and deletion: Deletion as specified in the section "General information on data storage and deletion".
Legal basis: Performance of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing processes, procedures and services:
Project and development services: We process the data of our customers and clients (hereinafter referred to as "customers") in order to enable them to select, acquire or commission the selected services or works as well as related activities as well as their payment and provision or execution or provision.
The required information is marked as such in the context of the conclusion of the order, order or comparable contract and includes the information required for the provision of services and billing as well as contact information in order to be able to hold any consultations. Insofar as we gain access to information of end customers, employees or other persons, we process it in accordance with the legal and contractual requirements; Legal basis: Performance of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
Offering software and platform services: We process the data of our users, registered users and any test users (hereinafter referred to as "users") in order to be able to provide them with our contractual services as well as on the basis of legitimate interests in order to ensure the security of our offer and to be able to develop it further. The required information is marked as such in the context of the conclusion of the order, order or comparable contract and includes the information required for the provision of services and billing as well as contact information in order to be able to hold any consultations; Legal basis: Performance of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
Technical services: We process the data of our customers and clients (hereinafter referred to as "customers") in order to enable them to select, purchase or commission the selected services or works as well as related activities as well as their payment and provision or execution or provision.
The required information is marked as such in the context of the conclusion of the order, order or comparable contract and includes the information required for the provision of services and billing as well as contact information in order to be able to hold any consultations. Insofar as we gain access to information of end customers, employees or other persons, we process it in accordance with the legal and contractual requirements; Legal basis: Performance of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
Business Processes and Procedures
Personal data of service recipients and clients – including customers, clients or, in special cases, clients, patients or business partners as well as other third parties – are processed within the framework of contractual and comparable legal relationships and pre-contractual measures such as the initiation of business relationships. This data processing supports and facilitates business processes in areas such as customer management, sales, payment transactions, accounting and project management.
The data collected is used to fulfill contractual obligations and to make operational processes efficient. This includes handling business transactions, managing customer relationships, optimizing sales strategies, and ensuring internal invoicing and financial processes. In addition, the data supports the protection of the rights of the controller and promotes administrative tasks as well as the organization of the company.
Personal data may be disclosed to third parties if this is necessary to fulfil the stated purposes or legal obligations.
Types of data processed: inventory data (e.g. full name, home address, contact information, customer number); Payment data (e.g. bank details, invoices, payment history); Contact details (e.g., postal and email addresses); Content data (e.g., textual or pictorial news and posts, and information about them, such as authorship); Contract data (e.g. subject matter of the contract, term, customer category); Usage Data (e.g., page views and dwell time, click paths, usage intensity and frequency, types of devices and operating systems used, interactions with others); Metalogical, communication and procedural data (e.g. IP addresses, times, identification numbers); Log data (e.g. log files regarding logins or the retrieval of data). Credit rating data (e.g. credit score obtained, estimated probability of default, risk rating based on this).
Data subjects: recipients and clients; Interested parties; Communication; business and contractual partners; Third parties; Users (e.g., website visitors, users). Employees (e.g. employees, applicants, temporary workers and others).
Purposes of processing: Provision of contractual services and fulfilment of contractual obligations; Office and organizational procedures; business processes and business procedures; Communication; Marketing; Sales promotion; Public relations; assessment of creditworthiness and creditworthiness; Financial and payment management. Information technology infrastructure (operation and provision of information systems and technical equipment.
Retention and deletion: Deletion as specified in the section "General information on data storage and deletion".
Legal basis: Performance of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR).
Further information on processing processes, procedures and services:
Contact management and maintenance: procedures required as part of the organization, maintenance and securing of contact information (e.g. the establishment and maintenance of a central contact database, regular updates of contact information, monitoring of data integrity, implementation of data protection measures, ensuring access controls, performing backups and restores of contact data, training employees in the effective; Legal basis: Performance of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
General payments: procedures required for the execution of payment transactions, the monitoring of bank accounts and the control of payment flows (e.g. preparation and verification of credit transfers, processing of direct debits, checking of account statements, monitoring; Legal basis: Performance of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Bookkeeping, Accounts Payable, Accounts Receivable: Procedures that are required for the recording, processing and control of business transactions in the area of accounts payable and accounts receivable (e.g. creation and verification of incoming and outgoing invoices, monitoring and management of open items, execution of payment transactions, processing of dunning, account reconciliation - This text area must be activated with a premium license.; Legal bases: Performance of contract and pre-contractual requests (Art. 6 para. 1 sentence 1 lit. b) GDPR), Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Financial accounting and taxes: Procedures required for the recording, management and control of financially relevant business transactions as well as for the calculation, reporting and payment of taxes (e.g. account assignment and posting of business transactions, preparation of quarterly and annual financial statements, execution of payment transactions, processing of dunning processes, account reconciliation; Legal bases: Performance of contract and pre-contractual requests (Art. 6 para. 1 sentence 1 lit. b) GDPR), Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Marketing, advertising and promotion: procedures required in the context of marketing, advertising and promotion (e.g. market analysis and target group determination, development of marketing strategies, planning and implementation of advertising campaigns, design and production of advertising materials, online marketing including SEO and social media campaigns, event marketing and trade fair participation, customer loyalty programmes; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Economic analyses and market research: In order to fulfil business purposes and to identify market trends, wishes of contractual partners and users, the available data on business transactions, contracts, enquiries, etc. are analysed. The group of data subjects may include contractual partners, interested parties, customers, visitors and users of the controller's online offer. The analysis is carried out for the purposes of business evaluations, marketing and market research (e.g. to determine customer groups with different characteristics). If available, profiles of registered users are taken into account, along with their details of services used. The analyses are for the sole purpose of the controller and are not disclosed externally, unless they are anonymous analyses with summarized, i.e. anonymised values. In addition, the privacy of the users is taken into account; the data is processed for analysis purposes in a pseudonymized manner and, where possible, anonymized (e.g. as aggregated data); Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Public relations: procedures required in the context of public relations and public relations (e.g. development and implementation of communication strategies, planning and implementation of PR campaigns, creation and dissemination of press releases, maintenance of media contacts, monitoring and analysis of media response, organisation of press conferences and public events, crisis communication; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Provision of the online offer and web hosting
We process users' data in order to be able to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or device.
Types of Data Processed: Usage Data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features); Metalogical, communication and procedural data (e.g. IP addresses, time details, identification numbers, persons involved); Log data (e.g. log files regarding logins or the retrieval of data or access times.). Content data (e.g., textual or pictorial messages and posts, and information about them, such as authorship or time of creation).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of processing: Provision of our online offer and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)). Security Measures.
Retention and deletion: Deletion as specified in the section "General information on data storage and deletion".
Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing processes, procedures and services:
Collection of access data and log files: Access to our online offer is logged in the form of so-called "server log files". The server log files can include the address and name of the websites and files accessed, date and time of access, data volumes transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks), and to ensure the load on the servers and their stability; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Deletion of data: Log file information is stored for a maximum period of 30 days and then deleted or anonymized. Data whose further retention is necessary for evidentiary purposes is exempt from deletion until the respective incident has been finally clarified.
E-mail sending and hosting: The web hosting services we use also include the sending, receiving and storage of e-mails. For these purposes, the addresses of the recipients and senders as well as other information regarding the sending of e-mails (e.g. the providers involved) and the content of the respective e-mails are processed. The aforementioned data may also be processed for the purposes of detecting SPAM. Please note that e-mails on the Internet are generally not sent in encrypted form. As a rule, e-mails are encrypted during transport, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We can therefore assume no responsibility for the transmission of the e-mails between the sender and the receipt on our server; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Contact and request management
When contacting us (e.g. by post, contact form, e-mail, telephone or via social media) as well as in the context of existing user and business relationships, the information of the enquiring persons will be processed insofar as this is necessary to answer the contact requests and any requested measures.
Types of data processed: inventory data (e.g. full name, residential address, contact information, customer number, etc.); Contact details (e.g. postal and email addresses or telephone numbers); Content data (e.g., textual or pictorial news and posts, and information about them, such as authorship or time of creation); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features). Metalogical, communication and procedural data (e.g. IP addresses, times, identification numbers, persons involved).
Data subjects: Communication partners.
Purposes of processing: communication; organisational and administrative procedures; Feedback (e.g. collecting feedback via online form). Provision of our online offer and user-friendliness.
Retention and deletion: Deletion as specified in the section "General information on data storage and deletion".
Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
Further information on processing processes, procedures and services:
Contact form: If you contact us via our contact form, by e-mail or other means of communication, we process the personal data transmitted to us in order to answer and process the respective request. This usually includes details such as name, contact information and, where applicable, other information that is shared with us and is necessary for appropriate processing. We use this data exclusively for the stated purpose of contacting and communicating; Legal basis: Performance of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Presence in social networks (social media)
We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.
We would like to point out that user data may be processed outside the area of the European Union. This can result in risks for users, for example, because it could make it more difficult to enforce user rights.
Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, usage profiles can be created based on the user behavior and the resulting interests of the users. The latter may in turn be used, for example, to place advertisements inside and outside the networks that presumably correspond to the interests of the users. Therefore, cookies are usually stored on the users' computers, in which the user's usage behaviour and interests are stored. In addition, data can also be stored in the user profiles regardless of the devices used by the users (in particular if they are members of the respective platforms and logged in there).
For a detailed description of the respective forms of processing and the options for objection (opt-out), we refer to the privacy policies and information provided by the operators of the respective networks.
In the case of requests for information and the assertion of data subject rights, we would also like to point out that these can be asserted most effectively with the providers. Only the latter have access to the user data and can directly take appropriate measures and provide information. If you still need help, you can contact us.
Types of data processed: contact details (e.g. postal and email addresses or telephone numbers); Content data (e.g., textual or pictorial messages and posts, and information about them, such as authorship or time of creation). Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of processing: communication; Feedback (e.g. collecting feedback via online form). Public relations.
Retention and deletion: Deletion as specified in the section "General information on data storage and deletion".
Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing processes, procedures and services:
LinkedIn: Social Network - We are jointly responsible with LinkedIn Ireland Unlimited Company for the collection (but not the further processing) of visitor data, which is used to create the "page insights" (statistics) of our LinkedIn profiles. This data includes information about the types of content users view or interact with, as well as the actions they take. It also collects details about the devices used, such as IP addresses, operating system, browser type, language settings, and cookie data, as well as information from user profiles, such as job function, country, industry, hierarchical level, company size, and employment status. Data protection information on the processing of user data by LinkedIn can be found in LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy.
We have entered into a special agreement with LinkedIn Ireland ("Page Insights Joint Controller Addendum", https://legal.linkedin.com/pages-joint-controller-addendum), which regulates in particular which security measures LinkedIn must observe and in which LinkedIn has agreed to comply with the rights of data subjects (i.e. users can, for example, submit requests for information or deletion directly to LinkedIn). The rights of users (in particular the right to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with LinkedIn. Joint responsibility is limited to the collection and transfer of the data to LinkedIn Ireland Unlimited Company, a company based in the EU. The further processing of the data is the exclusive responsibility of LinkedIn Ireland Unlimited Company, in particular with regard to the transmission of the data to the parent company LinkedIn Corporation in the USA; Service Provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Basis for third-country transfers: Data Privacy Framework (DPF). Opt-out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Modification and updating
We ask you to regularly inform yourself about the content of our privacy policy. We will adapt the privacy policy as soon as the changes in the data processing we carry out make it necessary. We will inform you as soon as the changes require you to cooperate (e.g. consent) or other individual notification.
If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and please check the information before contacting us.
Definitions
This section provides an overview of the terminology used in this Privacy Policy. Insofar as the terms are defined by law, their legal definitions shall apply. The following explanations, on the other hand, are primarily intended to serve understanding.
Employees: Employees are people who are in an employment relationship, whether as employees, employees or in similar positions. An employment relationship is a legal relationship between an employer and an employee that is established by an employment contract or agreement. It involves the employer's obligation to pay remuneration to the employee while the employee performs his or her work. The employment relationship includes various stages, including the justification in which the employment contract is concluded, the performance in which the employee carries out his or her work activity, and termination when the employment relationship ends, whether by termination, termination agreement, or otherwise. Employee data is all information that relates to these people and is in the context of their employment. This includes aspects such as personal identification data, identification numbers, salary and bank details, working hours, holiday entitlements, health data and performance reviews.
Inventory data: Inventory data includes essential information necessary to identify and manage contractors, user accounts, profiles, and similar mappings. This data may include, but is not limited to, personal and demographic information such as names, contact information (addresses, telephone numbers, email addresses), dates of birth and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between people and services, facilities, or systems by enabling unambiguous mapping and communication.
Content Data: Content Data includes information generated in the course of creating, editing, and publishing content of all kinds. This category of data may include text, images, videos, audio files, and other multimedia content published on various platforms and media. Content data is not limited to the actual content, but also includes metadata that provides information about the content itself, such as tags, descriptions, author information, and publication dates
Contact details: Contact details are essential pieces of information that enable communication with people or organisations. They include, but are not limited to, telephone numbers, postal addresses and email addresses, as well as means of communication such as social media handles and instant messaging identifiers.
Meta, communication and procedural data: Meta, communication and procedural data are categories that contain information about how data is processed, transmitted and managed. Metadata, also known as data about data, includes information that describes the context, origin, and structure of other data. They can include information about the file size, the date it was created, the author of a document, and the change histories. Communication data captures the exchange of information between users through various channels, such as email traffic, call logs, social media messages, and chat histories, including the people involved, time stamps, and transmission routes. Procedural data describes the processes and procedures within systems or organizations, including workflow documentation, logs of transactions and activities, and audit logs used to track and review operations.
Usage Data: Usage Data refers to information that captures how users interact with digital products, services, or platforms. This data includes a wide range of information that reveals how users use applications, what features they prefer, how long they spend on certain pages, and what paths they use to navigate through an application. Usage Data may also include frequency of use, timestamps of activity, IP addresses, device information, and location data. They are especially valuable for analyzing user behavior, optimizing user experiences, personalizing content, and improving products or services. In addition, usage data plays a crucial role in identifying trends, preferences and possible problem areas within digital offerings
Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Log data: Log data is information about events or activities that have been logged on a system or network. This data typically includes information such as timestamps, IP addresses, user actions, error messages, and other details about the use or operation of a system. Log data is often used to analyze system issues, monitor security, or generate performance reports.
Controller: "Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
Processing: "Processing" means any operation or set of operations which is performed on Personal Data, whether or not by automated means. The term is far-reaching and encompasses practically any handling of data, be it collection, evaluation, storage, transmission or deletion.
Contract data: Contract data is specific information that relates to the formalization of an agreement between two or more parties. They document the conditions under which services or products are provided, exchanged or sold. This category of data is essential for the management and performance of contractual obligations and includes both the identification of the parties to the contract and the specific terms and conditions of the agreement. Contract Data may include the start and end dates of the contract, the type of services or products agreed upon, pricing agreements, payment terms, termination rights, renewal options, and any special terms or clauses. They serve as the legal basis for the relationship between the parties and are crucial for clarifying rights and obligations, enforcing claims and resolving disputes.
Payment Data: Payment Data includes all the information needed to process payment transactions between buyers and sellers. This data is crucial for e-commerce, online banking, and any other form of financial transaction. They include details such as credit card numbers, bank details, payment amounts, transaction data, verification numbers, and billing information. Payment data may also include information about payment status, chargebacks, authorizations, and fees.